BIO

Julieta Ascar is an Argentine art director and set designer based in Buenos Aires.

She holds a degree in Design from the University of Buenos Aires and studied at Escuela Superior de Bellas Artes. She started her professional career at Teatro San Martin in the late 90s.

Her work combines scenographic design with stage direction, playwriting and curatorship, both in cultural and commercial venues in Buenos Aires.

She is known for being the author and artistic director of the main curtain of Teatro Colón (2009 – together with Argentine visual artist Guillermo Kuitca), and directed the creation of the stage of Mataderos Fair (2012), the architectural restoration of the Sala Alberdi at the Centro Cultural San Martin (2013) and the restoration of Teatro Alvear (2023).

As a set and stage designer, she participated in more than fifty theatrical and musical productions premiered in Argentina, Spain, France, Great Britain, Canada and Greece. Her most recent works are: PIAF (Teatro Liceo, 2022), TRAZA (Edificio histórico La Prensa, 2021), LOS MOSQUETEROS (Teatro Astral, 2023), ANTíGONA EN EL BAÑO (Teatro Astral, 2023), TODOS LOS COMIENZOS SON FALSOS (Fundación Cazadores, 2024), ¿QUE DE MAGNÍFICO TIENE TIENE SER YO?, (Teatro San Martín, 2024), and EXISTIR LA VEJEZ (Teatro Colón, 2022).

She was also the Artistic Director of the Anfiteatro del Parque Centenario (2016) and La Casa Nacional del Bicentenario (2017-2019), and artistic advisory member of the Buenos Aires Council of Cultural Participation (2020/21). As a curator and exhibition designer, she developed TRANSHISPANIA (by Juan Gatti. Palais de Glace, 2017), LOS ANGELES DE CHARLY (Charly García by Lezano, Lizarazu and Cherniavsky, Palais de Glace, 2017), LUZ INSTANTÁNEA (Tarkovsky's Polaroids, Casa Nacional del Bicentenario, 2018), BERGMAN UNO EN CIEN (Ingmar Berman at La Casa Nacional del Bicentenario, 2018), and EL MUNDO DEL ESPECTÁCULO (Guy Debord by Lolo and Lauti, La Casa Nacional del Bicentenario, 2019).

Her creative work in the field of advertising includes art direction and set design for renowned agencies, like Venue Brand Experience for COCA COLA SUMMIT 2024 at La Rural, among others.

Her credits in art direction for television include AMAS DE CASA DESESPERADAS (2005) CIENTÍFICOS ARGENTINOS (2007) and CIENTÍFICOS ARGENTINOS (2007).

CV 2021 / 1997

Curatorship and museography design at exhibitions and Art Performances

Existir la vejez, Creation and mise en scene (with Ana Gallardo, Margarita Fernandez, Margarita Bali,

Florencia Ciliberti, Mariana Obersztern, Rina Gabe, Ana Padovani, Delfina Doti and Nina).

Teatro Colón, Buenos Aires, Argentina.

Traza, a performative route. Site Specific work.

Curatorship and Concept design (In collaboration with Alejandro Ros, Mariana Obersztern and Alejandro Tantanian).

Edificio La Prensa, Buenos Aires.

Los ángeles de Charly (Exhibition of photos about Charly García by Nora Lezano, Andy Cherniavsky, Hilda Lizarazu).

Museography design. 

Palais de Glace. Buenos Aires.

Transhispania (by Juan Gatti).

Museography design.

Palais de Glace, Buenos Aires.

AES+F, The liminal space trilogy. 

Set design. 

Faena Art Center, Buenos Aires.

Álvarez/Testa

Museography design. 

Museo de Arquitectura. Buenos Aires.

Directrices (by Renata Schussheim y Graciela Galán).

Curatorship and Museography design. 

Vertical hall. Cultural San Martín, Buenos Aires.

CONADEP 280 Dias

Museography design.

Cultural San Martín, Buenos Aires / Cabildo de Cordoba, Córdoba.

La noche de la filosofía

Set design. 

Cultural San Martín, Buenos Aires.

Para Clarice Lispector (by Servera and Capriotti).

Set Design. 

Auditorio MALBA, Buenos Aires.

Rompecabezas (by Tramando). 

Set design. 

Centro Cultural Konex, Buenos Aires.

Trópico (by Tramando). 

Set Design.

Correo Central (currently named Centro Cultural Kirchner) Buenos Aires.

Set Design for Advertising film and television

Le savoir. Stella Artois

45 Degree Agency + PopArt Music. Buenos Aires / Montreal.

Desperate Housewives

Polka para Disney Latinoamérica, Buenos Aires.

El árbol de los deseos. Coca-Cola

Mutis Agencia Argentina, Buenos Aires, Rosario y Córdoba.

Navidad en los Altos shopping. 

IRSA. Mutis Agency, Buenos Aires.

The Lift Producciones

WTC advertising. Buenos Aires / Miami.

Red Bull Reacción

Red Bull Argentina. Teatro El Nacional, Buenos Aires.

Los archivos de Montreal

TV Pública. CEPIA. Buenos Aires.

Científicos Industria Argentina

TV Pública. El Oso producciones, Buenos Aires.

Scene architecture design

Nuevo telón del Teatro Colón, open call. 

Authoral Best Design with Guillermo Kuitca. Teatro Colón, Buenos Aires.

Pórtico escénico Mercado de Liniers.
Feria de Mataderos, Buenos Aires.

Scenotechnical and architectural restoration for the Sala Alberdi.
Centro Cultural San Martín, Buenos Aires.

Textil Restoration at the Sala Muiño.
Centro Cultural San Martín, Buenos.

Architectural restoration for exhibition halls “D”, “E” and “F”.
Centro Cultural San Martín, Buenos Aires.

Sala Sótano Beat.
Centro Cultural San Martín, Buenos Aires.

Stand Citibank, Buenos Aires Fashion Week.La Rural, Buenos Aires.

Stand Argentores, La Feria del Libro.

La Rural, Buenos Aires.

Stand Centro Metropolitano de Diseño, 100% Design Tokyo.
Buenos Aires / Tokio.

Set and costumes design for theatre plays, contemporary dance plays, opera and concerts

Chantecler Tango. Chatelet Theatre, Paris / Teatro Ópera, Buenos Aires.
Mise en scene Stephen Rayne and Mora Godoy.

La pista tango. Lumiere Festival, Montreal.
Mise en scene Mozzi and Ricardes.

Buenas noches, muchas gracias (Jim Goegham). Teatro Maipo, Buenos Aires.
Mise en scene Lía Jelín.

El teatro de John Cage (John Cage). Teatro Colón, Buenos Aires.
Mise en scene Martin Bauer.

Piaf (Pam Gems) Teatro Liceo, Buenos Aires / Teatro Alcalá. Madrid.
Mise en scene Jamie Lloyd.

La novicia rebelde (Rodgers y Hammerstein) Teatro Opera CITI, Buenos Aires.
(preliminary draft) Mise en scene Jonatthan Butterel and Andrew Jackness.

Perfect lives (Robert Ashley). Teatro Colón, Buenos Aires.
Mise en scene Lolo y Lauti.

Sole 20 años. Estadio Luna Park, Buenos Aires.
Mise en scene Julieta Ascar and Soledad Pastorutti.

Medea en Manhattan (Dea Loher). Ciudad Cultural Konex, Buenos Aires.
Mise en scene Lía Jelín.

Diario de Moscú. Cultural San Martín, Buenos Aires.
Mise en scene Alfredo Allende.

El placard (Francis Veber). Teatro Lola Membrives - Teatro Maipo, Buenos Aires / Teatro Roxy, Mar del Plata / Teatro El Círculo, Rosario.
Mise en scene Lía Jelín.

The Odyssey (Homero) Experimental Art Center ROH, London.
Mise en scene Julieta Ascar (open call).

Adjuntalia (Julieta Ascar y Matías Dínenzon).
A visual and digital art object within Projecto .ZIP, supervised by Alejandro Tantanian.

Hasta que se agota (Fabiana Capriotti). Camarín de las Musas, Buenos Aires.
Coreography: Fabiana Capriotti.

Anclar (Fabiana Capriotti). Festival Internacional de Teatro de Buenos Aires.
Coreography: Fabiana Capriotti.

Una lágrima de María (Ariel Bufano) Teatro San Martín, Buenos Aires. 

Mise en scene Ariadna Bufano.

Creo en un solo dios (Steffano Massini). Teatro Payró, Buenos Aires. 

Mise en scene Edgardo Negro Millán.

Apolo y Jacinto. Teatro Colón, Buenos Aires.
(preliminary draft) Mise en scene Ignacio González Cano.

Epicrisis (Laura Coton). Espacio Kafka, Buenos Aires. 

Mise en scene Edgardo Negro Millán.

Anclar (Capriotti) Festival de Danza, Buenos Aires. 

Coreography: Fabiana Capriotti.

Freshwater (Virginia Woolf). Centro Cultural Konex, Buenos Aires. 

Mise en scene Maria Emilia Franchignoli.

Los figurantes (Agustina Menéndez). Batato Barea Auditorium, Centro Cultural Rojas, Buenos Aires. 

Mise en scene Agustina Menéndez.

Medieval (Marull). Espacio Kafka, Buenos Aires / Festival de teatro de Rafaela, Santa Fe. 

Mise en scene Gonzalo Marull.

Ambulancia (concert). Teatro ND Ateneo, Buenos Aires.

Mise en scene Sergio D’Angelo.

Squash (Cozarinsky). Teatro Sarmiento, Buenos Aires. 

Mise en scene Edgardo Cozarinsky.

Biodramas (Vivi Tellas). El Camarín de las Musas, Buenos Aires. 

Suite Cozarinsky y su médico, Tres filósofos con Bigotes and ACA escuela de conducción.

Mise en scene Vivi Tellas.

El hombre que salía del piano (Baamonde). Maipo Kabaret, Buenos Aires. 

Mise en scene D'Angelo.

Cuando Nietzsche Lloró (Irvim Yalom). Teatro La Comedia, Buenos Aires. 

Mise en scene Lía Jelín.

Eva y Victoria (Mónica Ottino). Teatro La Comedia, Buenos Aires. 

Mise en scene China Zorrilla.

Fuimos todos (Erika Halvorsen). Teatro La Comedia, Buenos Aires. 

Mise en scene Erika Halvorsen.

Juego play (Dorin). Teatro San Martín, Buenos Aires. 

Mise en scene Lantermo y Dorín.

Patito feo (Mario Schajris y Marcela Citterio). Teatro Gran Rex, Buenos Aires. 

Mise en scene Ricky Pashkus.

Heavysaurios (Sony Music). La Trastienda Club, Buenos Aires.
Mise en scene: Diego Saenz and Julieta Ascar.

Evtango (tango show) Vergina Casino Theatre, Thesalloniki, Greece. 

Mise en scene.

La boheme (Giacomo Puccini). Centro Cultural Konex, Buenos Aires. 

Mise en scene Horacio Pigozzi.

El redondel (Dorin & Lantermo). Teatro San Martín, Buenos Aires. 

Mise en scene Lantermo and Dorín.

Sweet Charity (Neil Simon). Teatro Lola Membrives, Buenos Aires. 

Mise en scene Larry Raven and Federman.

La fábrica de Caramelito. Teatro Metropolitan, Buenos Aires. 

Mise en scene Sergio D'Angelo.

Cultural management

From 2017 to 2019 she was the artistic director in curatorship at La Casa del Bicentenario. There, she developed an experimental art project specially designed for young artists including the digital technology as a leitmotiv for their creations. Some exhibitions during this process were: Luz Instantánea 80 polaroids by Andrei Tarkovski, El dibujo mutante by Alberto Breccia, El artista secreto by Pablo Cedrón, El Mundo del Espectáculo by Lolo y Lauti (reawakening La Sociedad del Espectáculo, by G. Debord) and Bergman: uno en cien by Sweden Embassy. Earlier, in 2016, she was the artistic director at Anfiteatro del Parque Centenario, there she developed an artistic project focused on contemporary theatre. Many concerts, operas and ballet were represented on its stage.

The beginning

She began her professional career at Teatro Municipal General San Martín in Buenos Aires in 1997. She worked with many scenographers and art directors assisting them. Her master in craft were Hector Calmet, Tito Egurza, Roberto Plate, Edgardo Gimenez, Marta Albertinazzi, Carlos Gallardo, Agostino Pace, Jorge Lavelli, Alfredo Arias, Horacio Pigozzi, Jorge Sarudianski and María Julia Bertoto.